Noah Keesecker, program manager for Springboard for the Arts, gives a how-to on using social media as way to promote and share things with the public while keeping a unified, entertaining organizational voice. Organizational voice is how your organization, almost like a person, displays itself to the public via social media. To help you understand this he explains how Springboard for the Arts, an artist’s advocacy and training organization, found and maintains its tone.
Noah’s Tips on Using Social Media to Promote Your Organization’s Mission:
- Unified Voice,
- Entertaining Yet Informative Posts,
- Use Facebook, Twitter, and Blogging as Tools,
- Colloquial Language,
- Refined Organizational Mission and,
- A Good Inter-Office Rapport